At Bettawise, we believe that no betta fish should spend their life in a cramped bowl, suffering from poor water conditions, or living under the weight of outdated care advice. Born from the passion of rescue advocates and aquatic experts, Bettawise exists to revolutionize how we care for these magnificent creatures.

What started as a mission to rescue bettas from inadequate conditions has grown into a movement to transform betta care standards everywhere. We've seen too many beautiful fish languishing in pet store cups, struggling in inadequate setups, and falling victim to well-meaning but misguided care practices. Each rescue taught us something new, and every saved life reinforced our commitment to education and advocacy.